App Store Optimisation (ASO) - Billie Eilish App

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Executive Summary

Developing an app is just the beginning. The next step of the journey is to get people to download and engage with it. We chose to develop a fan app ‘Rave about Billie Eilish’ because she’s a phenomenon and has a massive fan base. We think that we can reach out to her fan base and adapt the app to meet their needs and get downloads. It’s a cycle of develop and release.

In this article we’re going to share our reaction to events as they happen on our quest to make the app a success. You’ll see the hoops we have to jump through and the decisions we make based on issues we have to overcome. This is a ‘warts and all’ article that shows the realities of our mission to succeed.

Article image 105 Billion Worldwide App Store and Goole Play Downloads

So what does success look like to us? The graph above shows the size of the market and the level of activity that there is. So success to us has to be hundreds of thousands of downloads each month with a massive base of happy active users. Another large factor for success is that we must do this ourselves with almost no budget. Join us on the journey - book mark the article here.


Our ‘Rave About Billie Eilish’ has been submitted to various app stores. When accepted our listing needs to appear top or as close to the top in any ‘Billie Eilish’ search to give us the best chance of being found and downloaded.

Research conducted by Forrester indicates that 63% of apps are discovered through app store searches. So our listing needs to rank well for our Billie Eilish app to be found and once found our listing words and images need to convince fans to download it.

With thousands of new apps released daily to stores such as Google Play, App Store, Amazon, Sony etc they are already packed to the gunnels with millions of apps with thousands more being added daily. Being heard above the noise isn’t going to be easy.

Article image How Users Find Apps


The solution is App Store Optimisation or ASO which works along exactly the same lines as Search Engine Optimisation (SEO) with the exception that one searches a store and the other the web. 70% of mobile users are searching for specific apps in the various app stores.

We’ve submitted the app and it’s been accepted into the Google Play Store here: Rave about Billie Eilish. At this moment it’s not been accepted in the App Store for reasons at the point of writing we don’t know. However - we do have a call coming up with a guy from Apple which should help us to move this forward.

At this point the app doesn’t rank in Google Play - so we need to wait until it does. Hopefully that will happen soon as need downloads to analyse fan activity using Google Analytics.

The app uses the Firebase SDK which provides us with Crashlytics, Performance Monitoring, Test Lab and Analytics. Without going in to any detail about this, it means that we can use these Firebase tools to improve the app as we identify issues that we can correct and behaviours that we can improve.

ASO operates on the content of the listing submission which affects how the app will rank. Apps that rank well appear at the top or close to the top when we search for a specific term. Initially - we want to be found for our app name which is ‘Rave about Billie Eilish’.

How we rank in the stores is based on how well we write the following attributes: app name, url, sub title, keyword field, ratings and reviews, updates and downloads and engagement.

App Store Optimisation is the process of researching keywords which are the search terms that might be used to find apps in the store. For example: A fan looking for a ‘Billie Eilish’ app may well type in ‘ Billie Eilish’ in the search. The store will return a list of apps that it believes are most relevant to that search term. To stand a chance of being found for the term ‘Billie Eilish’ you will have to use her name in each of the attributes available such as app name, title, sub-title, description etc.

There is a key point that I need to raise which comes back to our choice of application development platform. Flutter gives us cross-platform development from a single codebase. We developed the Billie Eilish app using Flutter because it makes it available on the following platforms:

  • iOS & Android
  • iPad
  • Desktop PWA

The PWA element or Progressive Web App means that our application can be accessed from any device and used in a similar way to that of a native iOS or Android app. This opens up our market. We don’t only depend on fans going to the app store to find our app. They can find it through a regular web search and the PWA is configured to invite them to download the app if they wish. This is an important factor for our marketing strategy. After all - it’s the contents of the application that we’re peddling.

For the moment - this is a waiting game. While we’re waiting why not mug up on some party facts:

Party Conversation Facts:

If ever you find your self at a loss for words at a dinner party or any social gathering, here are some facts to thrill your friends with (oh you really are a bon vivant):

  • China is the biggest iOS download market in the world
  • India is the biggest Google Play download market in the world (nb. Google Play, not Android)
  • China accounts for nearly 50% of global app downloads
  • Number of apps in iOS App Store: 2.2 million in May 2019
  • Number of apps in Google Play Store: 2.6 million in May 2019 (down from a peak of 3.6 million)
  • Between March and May 2019, 35,000-42,000 apps were added to the iOS App Store per month; while 132,000-142,000 were added to the Google Play Store


DAY 1: We submitted the apps to:

  • App Store
  • Google Play
  • Amazon
  • Galaxy

Submission details:

App Name: Rave About Billie Eilish


Sub-title: The latest Billie Eilish Songs, Music Videos and News - updated daily

Keywords: billie eilish, billie eilish songs, billie eilish video, billie eilish music video, billie eilish app, billie eilish news

app name, url, sub title, keyword field, ratings and reviews, updates and downloads and engagement.

Billie Eilish Music Videos ideos songs & news

Find all the top news stories about Billie Eilish and watch her music videos in this handy mobile app developed by powered by moola and perfected by you.

Join her growing army of fans worldwide by downloading the app today. Week by week new features will be added such as tour dates, song lyrics, images and more.

Your feedback will drive development of the app keeping you involved in the Billie Eilish story by building an active fan community as a place to share stories, news and images.

Born in Los Angeles, California in 2001, Billie Eilish - real name ‘Billie Eilish Pirate Baird O’Connell’ is the daughter of Maggie Baird and Patrick O’Connell who are both amateur musicians.

In 2015 she recorded ‘Ocean Eyes’ which was written and produced by her brother Finneas who is four years her senior. The song was released on SoundCloud and received praise from Zane Lowe, Annie Mac and BBC One which signalled the start of her stratospheric rise to fame.

Her singles include:

  • ocean eyes
  • six feet under
  • bellyache
  • bored
  • watch
  • copycat
  • don’t smile at me
  • Idontwannabeyouanymore
  • my boy
  • bad guy
  • everything

She was homeschooled with her brother where they learnt the basics of songwriting from their mother.

She decided to get into the music business after stumbling upon “Runaway” by singer Aurora on YouTube. Hip hop music is Eilish’s favourite genre and biggest inspiration. Her musical style was influenced byTyler, the Creator, Childish Gambino,Avril Lavigne, Earl Sweatshirt, Amy Winehouse, Spice Girls, Lana Del Rey, Rihanna and Ariana Grande'.

Billie Eilish is a vegetarian who advocates veganism. She suffers from Tourette’s and has experienced depression.

Download the app to Rave about Billie Eilish.

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Rave About Billie Eilish

The latest Billie Eilish Songs, Music Videos and News - updated daily